The energy is up here
and your brand is invited
Sept 5-7
FLAGSTAFF, AZ
Brands looking for authentic Gen Z moments
Survivor Weekend is a one of a kind competition with real brand value that leaves this Gen Z audience shook for more.
Every year, college students leave their campuses for an electrifying weekend and find belonging in the wild. Think of this event as "Tough Mudder meets Coachella Music" but designed exclusively for college students.
And it’s dry.
No alcohol. No drugs.
And NO regrets.
Tribe Before Trail
It's no secret that Gen Z has been dealt challenges unique to any before them. Within the first days of their college experience, most are faced with a crisis of belonging.
Take a minute to understand our why.
“It was just me and I was isolated. I have my tribe behind me now, it’s awesome!”
We believe it’s in your brand’s interest to give these students the weekend of their lives.
Recent in-kind sponsors have pulled up:
Digital
Engagement
When our 2,000 college students get together, millions of organic impressions are up for grabs…if your brand is here.
It’s a social media hotspot
Most of Survivor Weekend’s online activity happens in Q3, right as participants are making back to school purchasing decisions.
Our content resonates annually across 20+ college campuses, for maximum exposure. 3-5 million impressions are projected for Survivor Weekend 2025.
Earned Media Value forecast for the 2025 event:
32k
Impressions per reel from our accounts.
26k
Impressions per post from our accounts.
1.5M
Impressions when participants post just once. One participant in 2022 had 321k views from one reel.
Participants create highly shareable content. Every challenge, music performance, and muddy moment is a social media experience.
90% of our participants, staff, and volunteers are highly engaged 18-35 year-olds. We thrive on user-generated content, amplifying brand visibility across social channels before, during, and after the event.
37% avg YoY Growth
What started as a 35-man camping trip in 2009, has taken flight. It now costs nearly a million dollars to produce Survivor Weekend for 2,000 students coming in from 7 major universities.
Cash sponsor packages are open for 2025 & ‘26!
Get your brand in the mix for a tax-deductible $5k-$100k
Scroll to learn more about this opportunity.
“It’s so primed for big brands. They need to come in here and be a part of this.”
— Complex Aerial, Los Angeles
(commercial media clients include Red Bull, Acura, Toyota, ESPN, Monster Energy)
We want the next generation to rise, even when they get knocked down.
Because, too many aren’t getting up.
And when they don’t, it affects your bottom line:
42% of Gen Z report feeling down, hopeless, or depressed
70% of Gen Z spend less time in-person with friends than in 2003 (US Dept of Health & Human Services)
38% of college students have positive mental health (Healthy minds)
$187B is the cost of job-related stress and workplace mental health challenges (APA)
Nearly 1-in-5 Gen Z high school students have seriously considered suicide (CDC stat)
HOPE on Our Watch
It’s why we say,
“Tribe Before Trail.”
Survivor Weekend promotes hope-forward values like being a giver, respect, adding value to your community, and leaving a legacy.
And Gen Z is all about it.
You know young consumers are cause-driven and expect brands like yours to stand for something with them.
We’re giving the E.P.I.C generation what they want.
Experience
Participation
Image-Rich
Connection
Our formula is proven, it’s expensive, and it’s worth it.
Tribes
Survivor Weekend student reps recruit hundreds of new friends from 20+ college campuses to form “tribes.” The amount of energy these students bring to camp with them every year has to be seen with your own eyes.
Wilderness
We travel them to a remote wild experience in the Arizona high country.
When they say goodbye to distractions, your brand will be front and center.
Entertainment
Our music acts electrify the tribes all weekend.
Competition
We create competition venues and tournament style scoring that stokes rivalries, and sends the mud flying.
School pride, and bragging rights are all on the line.
HOPE
Character coach, pastor, and author, Brian Smith huddles up the tribes during our Survivor 101 to inspire students to live for a "why" that's greater than themselves.
Your Brand Experienced
Our young audience will forever remember you with their legendary weekend.
“This is
my third year,
and it keeps
getting better!”
Survivor Weekend brings in the professionals. Our event production crew has cameras at every venue, so your brand will be seen long after the event is over AND we’ll even give you the media…if you choose the right sponsorship package!
“More cameras than the Olympics.”
Save the Date
Sept 5-7
2025
Flagstaff, AZ
Sound up for one more look at ‘24
But before we leave you
Click to ask Qs or to set up a sponsorship call with our partnerships director, Troy Dominy:
Survivor Weekend is an annual event created and operated by the Campus Changer Network . This proposal was prepared in partnership with Earth Uproar Creative Studio: multimedia support for sports, aviation & Hollywood brands with a story to tell.
